AIA Vitality Launches Program to Reward Malaysians for Healthier Lifestyle Choices

What's better than making healthier lifestyle choices and reaping the benefits all by yourself?

Now there's a company that actually REWARDS ITS USERS with travel vouchers, health equipment and REAL CASHBACK!

Last Friday was the revelation of AIA Vitality - a science-backed health and wellness programme that provides participants with the knowledge, the tools and the motivation to improve their health. Basically, through this programme, AIA Bhd aims to empower and encourage healthy living among individuals and families in Malaysia and across the Asia-Pacific region. They aim to attract 30,000 AIA Vitality members by the end of 2016.

The programme consists of three main pillars – 

(1) Know your health
(2) Improve your health
(3) Enjoy the rewards

The programme is integrated with an array of mobile applications and wearable fitness devices, making it easy for AIA Vitality members to track their goals and log their activities to earn points.


So how does this work?
1. Know Your Health

AIA Customers who participate in AIA Vitality will need to complete the AIA Vitality Health Review to determine their “AIA Vitality Age”, an indicator of overall health that may be higher or lower than their actual age. 

This is the very first task that I had to do last Friday upon arriving at the AIA Vitality event. I was presented with an iPad with the AIA Vitality app in it and took a quick quiz regarding my body's measurements, age, stress levels and current lifestyle choices.

Apparently my Vitality Age is the same as my actual age! (I thought I’d be younger…!)

My result reflects accurately on the findings of the AIA Healthy Living Index – that Malaysians generally think that they are healthier than they actually are. As such, I will still aim to maintain a healthy lifestyle on a daily basis and do more too….

2. Improve Your Health

For this step, you will receive a set of clearly defined personal health goals, which you can meet by engaging in a broad choice of healthy activities, including running, walking and other forms of exercises, buying healthy groceries at the supermarket, or having a medical check-up.

You will earn “AIA Vitality Points” for successfully completing each activity. The more points you earn, the greater your rewards!

At the event, we were given the chance to participate in either:

(a) grocery shopping

(b) cycling to blend our own juice

For the grocery shopping option, you are given an empty shopping basket to fill at least 3 food products at the food aisle. The mission is to select "healthy" choices and you will get feedback based on your choices.

So what I learnt was, though sometimes you may buy a food product marketed as "health food", it isn't really ideal if there isn't a breakdown of the ingredients or nutritional value. So you must be careful when buying food products by reading the finer prints on the labels. 

As for the cycling activity, it was all fun and pretty straightforward! It is a metaphor of, when you make a healthy choice (in this case, exercise), you will get rewarded (yummy fruit juice)!!!

3. Enjoy the Rewards!

Here at this step, there comes the fruits of your hard work!

You will get to redeem rewards from various AIA partners once you reach a certain level.

AIA Malaysia has teamed up with 12 partners including:

AirAsia, Berjaya Hotels and Resorts, BP Healthcare, Emirates, Fitbit, Fitness First, Garmin, Guardian, Marriott, Medklinn, Mongoose Publishing’s Men’s Health; Women’s Health magazines and Reebok

..... to offer its AIA Vitality members discounts up to 50% or rewards in the following areas: gym membership, wearable fitness devices, fitness apparel, healthy food, health screenings and fitness assessments, hotels, airlines and movies. 

Who can participate?

AIA Vitality membership will first be opened to customers who purchase any new life insurance policy or takaful certificate with AIA. For customers who sign up for AIA Vitality with AIA’s flagship products A-Life Link and its takaful equivalent, A-Life Link-i, you can potentially receive free additional coverage of up to 45% on death and disability. Keen? Find out more here à  www.aiavitality.com.my

Present at the launch of AIA Vitality in Glasshouse, Seputeh – (from left) Regional Chief Executive of AIA Group, Bill Lisle, Chief Executive Officer of AIA Bhd., Anusha Thavarajah and Group Chief Executive and President of AIA Group, Mark Tucker.

With the launch of such a brilliant programme by AIA, there shouldn't be any more excuses or even procrastinations from us to lead a healthy lifestyle!

I have always been using reward programmes whenever I can (the Malaysian in me can't say no to discounts and freebies) and this is really a superb initiative by an insurance company to get involved in our life journey - not only during the bad times, but also during the good!

One of the best benefit that sounded so motivating was that you could actually save up to 50% off gym membership fees when you sign up with Fitness First! I mean, who does that!??

The discount is so great that it actually gets me up and busting my butt to the gym, just to redeem that cashback!

Now you can get rewarded for making healthy choices!

More info here: www.aiavitality.com.my